Advertising Information

Reach owners of over 6,300 Tahoe Donner properties by contacting Tahoe Donner's exclusive advertising representative, Tahoe Guide, at (530) 550-2978, or click here for more information.



 Advertising Specifications

To download a PDF version of our advertising specifications, click here (23KB PDF).

To download a PDF of our advertising 2010 production schedule, click here (86KB PDF).

Tahoe Donner News is a high quality, glossy magazine produced by the Tahoe Donner Association. It is designed and printed with state-of-the-art technology and presswork. This quality will present your business' advertisement in Tahoe Donner News in the best possible manner.

To ensure this quality, all advertisements must be converted into digital format before Tahoe Donner News goes to press. If you require services for digital advertising artwork preparation, please contact your advertising account executive for references. Tahoe Donner Association does not provide advertising design services.

Digital artwork for ads must be sent in either PDF or raster (TIFF, EPS, or Photoshop) formats. Tahoe Donner News is produced in a Windows-based format.

The following are the requirements for advertisements to be ready for press:

PDF File
Quick tips for making perfect PDF files.

1) Ensure image files used in your native application are set-up in a CMYK color space (grayscale if your art is for a black and white ad) and image files are at least 300 dpi at final print size.
2) Don’t use Truetype fonts. Use Type 1 fonts only. And don’t use Type Styles in your native application.
3) Ensure the layout in your native application is correctly sized.
4) When making your PDF file:
a) Don’t use image compression.
b) Embed All Fonts
c) Leave color management unchanged.

Raster formats TIFF, EPS, or Photoshop Files
Quick tips for making perfect raster files.

1) Ensure file is set up in CMYK color space (grayscale if your art is for a black and white ad) and is at least 300 dpi at final print size.
2) TIFF files: don’t use LZW compression and save as IBM byte order format TIFF.
3) EPS files: save with 8bits/pixel preview and Binary Encoding. No Halftone Screen, Transfer Function, or PostScript Color Mgmt selected.
4) Ensure TIFF and Photoshop files are flattened and do not contain Type layers.

CDs, zip disks or e-mail transfers are accepted.
Email PDF or TIFF files to: tdads@tahoeguide.com

 Advertising Sizes
Ad Sizes Inches Picas
3rd Sizes    
1/3 Page 2.556" x 10.125" 15p4 x 60p9
1/6 Page Vertical 2.556" x 4.972" 15p4 x 29p10
1/6 Page Horizontal 5.278" x 2.403" 31p8 x 14p5
1/12 Page 2.556" x 2.403" 15p4 x 14p5
1/24 Page 2.556" x 1.167" 15p4 x 7p
4th Sizes    
1/2 Page Vertical 3.917" x 10.125" 23p6 x 60p9
1/2 Page Horizontal 8" x 4.972" 48p x 29p10
1/4 Page 3.917" x 4.972" 23p6 x 29p10
1/8 Page 3.917" x 2.403" 29p6 x 14p5
     
Full Page 8" x 10.125 48p x 60p9
Back Cover* 8.75" x 11.125 52p6 x 66p9
*Add 1p6 or 1/8" bleed for back cover



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